CEO Mary Beth Laughton, who took the reins at the outdoor co-op in Feb., has revealed a new strategic plan, dubbed “Peak 28: Ascending Together,” in an open letter to employees. Righting the ship will be no small task, as REI reported its second consecutive annual nine-digit net loss in May, following 2024 sales that declined by 6%. Too, the retailer has suffered from fraught relations with employees, with store staff at 11 doors voting to unionize over the past two years. One of Laughton’s early moves as CEO was negotiating ... Log in to view full article.