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Article Date: August 2024
Word Count: 431

Rebel Slips but SRG’s Outdoor Banners Improve


Rebel Sports sales were down 1% to A$1,291.6 million ($852.5 mm) from A$1,309.1 million for the fiscal year ended July 1 as comps dropped 2% on lower transaction volumes and lower ATV. Performance sports led categories on soccer and licensed apparel strength. Rebel introduced several new brands during the fiscal year, including Hoka, On, Muscle Nation, Frank Green and Lorna Jane. Online sales grew by 12% to $222 million, penetrating at 17%, while active club membership posted 4% growth to 3.9 million members, accounting for 77% of sales. Segment EBIT fared ... Log in to view full article.

 


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