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Article Date: March 2025
Word Count: 197

Rapala VMC Profits Bounce Back


The Finnish fishing brand ended 2024 in the black, tallying a gain for the full year of €0.4 million ($0.4 mm) against a loss of €7.3 million, on flat sales of €220.9 million ($235.0 mm) against $221.6 million, up 1% constant currency. North America grew 1% to €111.9 ($119.0 mm), boosted by the newly launched Crush City soft plastic lures and jigging hook sales, partially offset by hard baits. Favorable autumn weather prolonged replenishment sales with big box retailers, but high retailer carryover inventory in ice fishing resulted in lower ... Log in to view full article.

 


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