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Article Date: May 2025
Word Count: 481

Puma Reports Flat Q1 Sales, Progress on Cost Cuts


The Big Cat maintained its FY25 outlook, excluding any potential impacts from U.S. tariffs, in reporting Q1 net income just above breakeven at €0.5 million, down from €87.3 million, on revenues that were off 1% on a reported basis to €2,076.0 million ($2,185.3 mm) from €2,102.3 million. Sales were flat on a constant-currency basis. The bottom line reflects one-time costs of €18 million related to an ongoing, €75 million cost-efficiency program, which will include eliminating 500 staff positions by the end of Q2 and closing unprofitable stores this year.

 

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