Puma Plans to Reboot China, Elevate U.S. Distribution
After a strong finish to 2022, The Big Cat’s new chief, Arne Freundt, warned that 2023 would see continued impacts from high inflation and high interest rates, the war in Ukraine and uncertain retail and consumer demand, slowing constant-currency sales growth to high-single digits. EBIT is expected to come in between €590 and €670 million, compared to €641 million last year, hit by ForEx headwinds and rising raw material prices, but helped by stabilizing supply chains and lower freight costs. Gross margins should improve in the back half, after coming under ... Log in to view full article.