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Article Date: March 2025
Word Count: 730

Puma Finishes 2024 Strong, but Cautious Looking Ahead


Following yesterday’s announcement of relatively modest 2025 expectations, the Big Cat revealed that its Holiday quarter was largely successful, tallying a 15% increase in revenues to €2,289.4 million ($2,435.5 mm), up from €1,982.2 million, or around 10% on a constant currency basis. Profitability also improved, growing to €24.5 million ($26.1 million) from just €0.8 million a year ago, when the bottom line was impacted by an adjustment due to the Argentine peso’s rapid devaluation. Wholesale grew 7% CC to €1,525.8 million, while direct-to-consumer jumped 16% CC to €763.5 million, including 22% ... Log in to view full article.

 


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