Rapidly evolving regulations on per- and polyfluoroalkyl substances (PFAS) present a minefield for industry brands, experts from the Buchalter law firm and science and engineering consultant Exponent explained at the SFIA’s “Navigating PFAS Regulations” webinar. Companies stating products are PFAS-free has become “pretty dangerous,” and they are advised to make sure in-house or third-party ad and marketing agencies are aware of ramifications. “Creative tie-ins” of ESG statements are making their way into filings, raising red flags on any environmental and sustainability statements that may contradict use of PFAS.

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