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Article Date: May 2023
Word Count: 170

Peloton Rebrand Updates Membership Structure


Peloton Interactive has re-introduced its app, with a new tiered membership structure, aiming to position the brand as a cross platform health and fitness company, not reliant on any particular bike or treadmill hardware. The apps are focused on working out with or without equipment, and the free app unlocks more than 50 curated classes, including a rotating set that will be refreshed frequently. For $12.99 per month or $129 per year, the Peloton App One ... Log in to view full article.

 


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