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Article Date: September 2026
Word Count: 475

On’s Premium Playbook Gets Boost from Soccer and Golf


The Swiss sportswear brand is guiding for a high-teens top-line CAGR through 2029 in the new three-year targets unveiled at its 2026 Investor Day, on full-price selling and premium positioning, which should flow down to a 20%-plus adj. EBITDA CAGR on stable gross margins and SG&A leverage. The On Premium Playbook calls for net sales to hit CHF 5.6 billion in ‘29 over current ‘26 guidance of CHF 3.5 billion. By category, over 75% of the net sales addition is expected to come from the three core categories of run, lifestyle ... Log in to view full article.

 


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