On Running management said that 2024 was a defining year for the brand, going far beyond its stellar top-and-bottom-line growth in a fireside chat discussion at the ICR investor conference. Brand awareness doubled in the U.S., its largest market, breaking through to a more mainstream and younger audience, helped by its partnership with actress and singer Zendaya. On the product side, ONON called out the Cloudmonster 2’s success this year, as well as its upcoming LightSpray technology, which uses a robotic arm to create a one-piece upper in just three minutes.

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