On Holding, which last month accelerated its FY23 revenue forecast by 2% to at least 1.74 billion Swiss francs ($1.9 bb), remains dogged on building a complex, multi-billion-dollar sportswear brand that is premium-focused and not overdistributed. The Swiss group’s co-CEOs in Martin Hoffman and Marc Maurer offered some On strategy views during the Stifel 2023 Cross Sector Insight Conference in Boston this afternoon.

The brand, currently distributed in 50 countries, has steadily made inroads with performance runners during its 12 years, including being worn by April’s Boston Marathon winner in Kenya’s Hellen ... Log in to view full article.