Finding results largely in line with earlier surveys, Holiday 2024 spending per shopper is projected to increase 3% to a record $902 over $875 in '23 and up 2% over the prior high of $886 in pre-pandemic '19, according to the National Retail Federation's latest findings from Prosper Insight & Analytics. Gifts will drive the increase, rising 3% to $641 this year over $620, with the balance going to food, candy, decorations, cards, and other seasonal items.

The pull-forward trend continues for 2024, with 45% of shoppers planning to browse and buy ... Log in to view full article.