Holiday 2024 sales are tracking for a 2.5% to 3.5% increase, according to the latest forecast from the National Retail Federation, landing in the range of $979.5 to $989.0 billion on combined in-store and online results over 2023's $995.6 billion final top line. The Nov. 1 to Dec. 31 growth projection lands in the same 2.5% and 3.5% range as NRF’s total 2024 sales expectations to between $5.23 and $5.28 trillion. Online and other non-store sales are expected to lead Holiday results, coming in between $295.1 and $297.9 billion, up between ... Log in to view full article.