The Eager Beavertons’ “Win Now” strategy has been making progress, CEO Elliott Hill averred, bringing new product and new messaging to the consumer in a quarter where he met with key wholesale accounts and visited Asian factories. The first step, Hill said, was re-igniting a drive to win inside the berm, then revising storytelling to re-shape public perception of the Swoosh using the emotion and passion of sport. Product comes next, putting out a broader and deeper performance product portfolio that will replace over-reliance on classic franchises. Rebalancing between wholesale partners ... Log in to view full article.