The Swoosh continued its dominance in footwear and apparel among the teen demographic despite its slowly waning mindshare, while several technical brands picked up small gains, according to findings from Piper Sandler’s Taking Stock with Teens Fall 2024 survey. Breaking down footwear, Nike led all teens results at 57%, followed by Adidas at 9%, 7% each for Converse and New Balance, Ugg at 3%, 2% going to Vans, On Running and Crocs, and 1% for Birkenstock and Heydude. Nike saw a 4-point drop from last fall’s 61% result, while Adidas picked ... Log in to view full article.