The Swoosh continued its dominance in footwear and apparel among the teen demographic despite its slowly waning mindshare, according to Piper Sandler’s Taking Stock with Teens Fall 2024 survey. Looking at all teens, Nike sat atop footwear with 57% of respondents, with Adidas taking a distant second at 9% and Converse taking third at 7%. In apparel, Nike netted 33%, followed by American Eagle at XZXX and Lululemon at 5% each. Elsewhere, Stanley cups moved up to the no. 2 slot in “most popular trend for teen women” compared to no. ... Log in to view full article.