Nike On Top in Teen Survey as New Balance and Crocs Improve
Nike added another percentage point to its dominance of teen footwear mindshare, as the favorite sneaker brand named by 61% of respondents in Piper Sandler’s Spring 2023 Taking Stock with Teens Survey. While Nike moved up from its 60% share in fall ’22 and spring ’22, Converse held on to the no. 2 spot with 10%, flat from fall ’22 and up from 8% last spring. Adidas and Vans continued their recent downtrends, with the Three Stripes coming in at 6%, inching down a point each survey from 9% in fall ... Log in to view full article.