The Swoosh, in need of a strategic reset on many fronts, has turned to two long-tenured former executives to devise and engineer a multi-faceted game plan for the brand that rebuilds its culture of innovation and position in the marketplace. The two Nike retirees have returned to the company to lead the rebound, but it will undoubtedly take many quarters to complete.

Elliott Hill, a one-time assistant trainer for the Dallas Cowboys who ascended the Nike corporate ladder for over three decades before his retirement in 2020, returned to Beaverton this week ... Log in to view full article.