Preview - Please log in to view full article.

Article Date: November 2024
Word Count: 118

Nike Inks 14 Year, €1.7 Billion FC Barcelona Extension


While the details have not been officially disclosed, several European news outlets reported that the Swoosh will pay a record sum to keep its kit sponsorship of the La Liga soccer club. Nike has sponsored Barca since 1998, and the current contract was due to expire in 2028. Puma was ... Log in to view full article.

 

Already a subscriber?

User Name:

Password:


Not yet a subscriber?

Try SGI for a month FREE. You’ll get our daily news feed, weekly newsletter, and access to the last two months of SGI articles.

Start a new subscription to SGI, or order any of our other products.