Competition for the top spots in athletic footwear continues to tighten, as performance brands battle it out behind Nike’s continued hold on the top spot with men and women, according to LEK’s fifth annual Brand Heat Index. Hoka, On Running, New Balance, Asics, and Brooks all got call-outs for gains across gender and generational demographics. In women’s athletic, Hoka posted a heat score of 92 behind Nike’s 100, followed closely by On’s 91. The Swoosh held a dominant spot with millennial women, while On came in with a tying 100 score ... Log in to view full article.