Rising heat for New Balance and Adidas sent Nike to its lowest-ever share of most-popular style references in the latest edition of Stifel’s Back-to-School Athletic Footwear Survey of leading retailers. New Balance took the top spot with 15.5% of the panel, up 7.8 percentage points from the prior year, while Adidas hit 13.6%, up 13.1 points, though still far below its prior heights of 30% in 2017. The brands’ rising share sent the Swoosh down 26.8 points to 61.4%, in line with ’20 and dipping below its 67.0% past low in ... Log in to view full article.