The Swoosh saw a 4.5% bump in its share price Tuesday after it announced a partnership with Kim Kardashian's SKIMS shapewear brand to produce apparel, footwear, and accessories collections. The new foray into recovering women's market share under CEO Elliott Hill will hit select direct-to-consumer stores and e-commerce this spring, with a global expansion set for 2026, including the wholesale channel.

The announcement comes on the heels of Nike's first Super Bowl ad in decades, featuring a female athlete roster including Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, and Jordan Chiles. With 28% ... Log in to view full article.