New Balance’s Sales Expand 20% in 2024, On Pathway to $10B Goal
New Balance Athletics’ sales grew 20% in 2024, to $7.8 billion, marking the fourth consecutive year of at least 20% growth, CEO Joe Preston said at the National Retail Federation conference in New York City. In recent prior years, NB’s sales grew 23% in 2023, 21% in 2022, and over 30% in 2021 in a recovery after the pandemic year. Preston, who took over as CEO in 2019, said New Balance is aiming for another 20% gain in 2025, which would lift annual sales to about $9.4 billion on the way towards its goal of becoming the next $10 billion ... Log in to view full article.