More Back-to-School Shoppers Started Early this Year, NRF Finds
The annual National Retail Federation and Prosper Insights & Analytics survey of BTS shoppers found that 67% have already started purchasing items for the upcoming school year in early July, up from 55% last year and the highest ever. Just over half (51%) cited looming tariffs as the reason for starting early. Most shoppers (84%) still ... Log in to view full article.
