Misto Holdings Expands Lifestyle and Fashion Footprint
The Fila parent is collaborating with local and global partners in China for its Rest&Recreation and Raive brands to expand its footprint in the Middle Kingdom. RR is partnering with specialty coffee brand Manner, while Raive has teamed up with Hello Kitty. Each is rolling out collaboration campaigns supported by limited-edition merchandise and integrated content ... Log in to view full article.
