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Article Date: March 2026
Word Count: 112

Misto Holdings Bets on Direct Digital in China


While Fila, its largest brand, is managed in China through a JV with Anta, the Korean company is itself scaling several of its smaller K-fashion and streetwear brands, including Matin Kim and Marithé + François Girbaud, there. Misto plans to surpass 100 retail locations across the PRC ... Log in to view full article.

 

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