The U.S. economy has certainly had a good run, but despite increasing doom and gloom from business pundits, 71% of consumers overall and 77% of millennials are confident the economy will improve next year, according to OpenX’s 2019 Consumer Holiday Shopping Report. This optimism will fuel an anticipated increase of 5% in Holiday spending this year, according to the study of 2,000 consumers, which was conducted The Harris Poll for OpenX. And shoppers are getting an even earlier start than usual, with 50% beginning Holiday shopping in Sep. or earlier, 38% between Oct. and Cyber Monday, and just 13% waiting ... Log in to view full article.