McKinsey and WFSGI Study Suggests Four Strategies for 2023
McKinsey & Company issued its third annual Sporting Goods Industry Report with the World Federation of the Sporting Goods Industry, recapping 2022 and the macro pressures that constrained what “was set to be another great year for the sporting goods industry” and laying out groundwork to endure the looming threats of the new year. The report names four themes that it believes will rank high on company agendas for 2023 – upping brand relevance; delivering on sustainability goals; nearshoring; and navigating private investment offers. Beyond these items, the report calls for ... Log in to view full article.