The four-time NBA Champion ended six months on the endorsement deal bench this week as Li-Ning and Curry announced that they have inked an agreement, making the Chinese sportswear giant Brand Curry’s new home. Details on terms and financials were not released, but Li-Ning said the partnership will begin with basketball and golf, before expanding into consumer lifestyle sport categories. Curry posted online that there are plans to roll out a fleet of owned retail stores in both the U.S. and China.

Elsewhere, ESPN cited industry sources saying Curry signed a 10-year ... Log in to view full article.