The Commercial Court of Paris has placed the iconic French brand into receivership for the next six months, Sporting Goods Intelligence Europe first reported. Swiss holding company Airesis, which holds a majority stake in the company, said it is finalizing discussions with new investors and strategic partners to shore up Le Coq’s economic model. Airesis observed last month that the brand was in a cash crunch, in advance of the usually difficult Oct. and Nov. period, because of the seasonal change in product offerings. Le Coq had previously engaged a merchant ... Log in to view full article.