Kohl’s Plans Assortment Shift Away from Active
After years of strong growth from Active apparel powered by assortments from Nike, Adidas, Under Armour and Champion, revenue in the category declined in Q4, with sales of national brands down high-single digits. Instead, dress wear and elevated casual were top performers in apparel, and the outdoor category also sold well, with new additions Tommy Hilfiger and Eddie Bauer called out as drivers. KSS plans to shift its assortment away from Active in favor of casual and career wear this year, though it remains “highly committed” to the active business and ... Log in to view full article.