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Article Date: August 2026
Word Count: 284

JD Sports Cuts Guidance after North America Weakens


Struggles at Finish Line pulled down JD’s North American revenues in the second quarter, with total organic sales across banners declining 4.5% to £1,070 million ($1,445.9 mm) and comps down 6.8%. Excluding the 145 remaining Finish Lines that have not been either shuttered or converted to the JD Sports nameplate, Q2 organic sales dipped just 1.0%. JD said that consumer sentiment here has weakened against the broader cost-of-living backdrop, exacerbated by a slow quarter for high-heat footwear product. Back-to-School has not provided the expected lift, as many shoppers have pushed back ... Log in to view full article.

 


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