Total sports equipment, apparel, and athletic footwear sales were up 2.9% to a record $116.7 billion for 2024, posting the lowest growth rate since 2020 but besting a majority of the 2010-’19 decade, according to the Sports & Fitness Industry Association’s 2025 Manufacturers’ Sales by Category Report. Compared to pre-pandemic ‘19 figures, ‘24 results saw the decimal point move to the right at +29%. Fitness/exercise equipment, however, is excluded from those figures and this year’s report due to a lack of statistically sufficient data. Pickleball continued its hot streak, while apparel ... Log in to view full article.