Millennials are showing the highest propensity to spend in Holiday 2024 according to Experian’s latest seasonal findings, as 36% of the generation’s respondents plan to spend more, 40% expect to stay flat with ‘23 and 24% plan to spend less. They were followed in spending enthusiasm by Gen Z who also plan to spend more at 36%, with 40% flat and 24% less. Gen X responded with the most conservative spending plan at 26% more, 45% flat, and 29% less, and Boomers, the oldest cohort, were slightly less timid at 24% ... Log in to view full article.