E-commerce sales hit a record $257.8 billion for Holiday 2025, according to Adobe Analytics, which tracked consumers’ spending more than $4 billion online per day for 25 days in the Nov. 1-Dec. 31 period, as discount-driven trade-ups and a record Buy Now Pay Later result headlined seasonal trends. This year’s top line was a 6.8% increase over $241.4 billion in ‘24, which was up 8.7% over 2023’s $221.1 billion. Online sales have maintained mid- to high-singles gains since 2020’s lockdown-driven +32% result.

Cyber Week tallied $44.2 billion in sales this year, up ... Log in to view full article.