The final tallies from Adobe Analytics saw Holiday 2023 in line with the firm’s forecast for the Nov. 1-Dec. 31 period with a 5% gain to $221.1 billion over $210.0 billion in ’22, just shy of the projected $221.8 billion top line. Sales built on the prior year’s 3% growth over $205 billion in ’21, which rebounded 9% over ’20. By day, Cyber Monday led with $12.4 billion in sales, followed by Black Friday at $9.8 billion, Thanksgiving at $5.6 billion and Thanksgiving Eve at $3.9 billion.

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