Defying the backdrop of multiple GOB sales from store closings and the uncertainty of school schedules because of the pandemic, HIBB said its forecast for a 70% comp store increase in the Back-to-School quarter was largely driven by strong demand for fashion footwear and apparel and was considerably boosted by the acquisition of new customers. In a release yesterday, HIBB said brick-and-mortar sales of its Hibbett and City Gear banner stores will be up about 60% for the quarter and e-commerce sales will be up about 200%.

It has seen a surge in new customers of about 25% in the brick-and-mortar ... Log in to view full article.