Canadian Tire Corp., which has owned the Norwegian outdoor, sailing, and workwear brand since 2018, will receive C$1,276 million ($900 mm) from the parent of Wrangler and Lee for 100% of the company in a deal that is expected to close in the second quarter of 2025. Helly Hansen has always been a strange fit for CTC as a premium brand owned by a multi-banner retailer, and will slot more easily into Kontoor’s brand portfolio model. KTB believes that adding HH will help scale its penetration in the outdoor and workwear ... Log in to view full article.