Sales at HELE’s Home & Outdoor segment, home of Hydro Flask and Osprey Packs, came in flat for the fiscal second quarter ended Aug. 31, at $240.0 million against $240.6 million. The June 21 soft launch of Hydro Flask’s travel tumbler on online DTC boosted web traffic with a halo effect that extended to the base business. The new model expanded to other online channels in Aug., hitting the top new release spot on Amazon for both water bottles and sports and outdoor. The tumbler heat and renewed travel demand at ... Log in to view full article.