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Article Date: September 2023
Word Count: 226

Hanesbrands Licenses G-III for Champion Outerwear


G-III Apparel Group will design, produce and distribute Champion and C9 Champion branded outerwear in North America in a multi-year licensing agreement with HBI. In addition, HBI will retail and wholesale the licensed outerwear internationally through its global distribution network. While neither company would put a number on the expected revenues, GIII said in its Q2 earnings call that it sees potential of the same magnitude as its other major brands like Calvin Klein, Tommy Hilfiger, Levi’s, DKNY, and Karl Lagerfeld. The Champion license will also get GIII shelf space in ... Log in to view full article.

 


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