Branded athletic footwear sales improved 5% in 2024 to $105,176 million, from $100,130 million the year before, but those gains have continued to decelerate from the double-digit pace that lifted nearly every brand during the pandemic. Winners continue to outnumber losers by more than 2-to-1, however, though Nike’s decline made it the only brand in the top 10 to post lower revenues. Currency fluctuations were less pronounced than in 2023, as the dollar was relatively stable against the euro and other major currencies, except for the yen, which continued to weaken. ... Log in to view full article.