Journeys will stick to its full-price selling strategy through the back half of the year, GCO said at Goldman Sachs’ investor conference, avoiding the athletic footwear promotional frenzy it expects from competitors. Journeys will have more flexibility given its balance of top athletic and casual brands, as its focus on the female demographic allows it to stretch silhouettes’ life cycle with new colorways, prints and other modifications. Low profile and lifestyle running got callouts for continuing strong trends.

The 4.0 elevated store format is pegged as a continued comp driver, with 95 ... Log in to view full article.