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Article Date: September 2019
Word Count: 320

Genesco Looks to Future as Footwear-Driven Company


With the divestiture of Lids behind it, Genesco told investors at the C.L. King Conference that it is focused on synergies between its two American footwear brands, Journeys and Johnston & Murphy, as well as between its two teen brands, Journeys and Schuh in the U.K. Examples cited include using Journeys’ scale to help Schuh get more SMUs to differentiate it and also helping launch Schuh into the kids’ business based on experience from Journeys. Also, it was able to leverage sourcing from its Licensed Brands division to get an opening price point shoe into J&M that is its top ... Log in to view full article.

 


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