Early Holiday reads from analysts are suggesting consumer spending should not take a big hit from macro pressures, though the shorter season this year and fight for ad time with the presidential election will demand innovative promotional strategies. Boston Consulting Group’s 2024 Holiday Outlook Survey found that 28% of consumers plan to spend more year-over-year, while 27% plan to spend less and 45% plan to stay flat. The firm opined that households “may choose to play it safe this holiday season but still spend” the same or “modestly more” than in ... Log in to view full article.