Ex-Numero Uno, now owned by Authentic Brands Group, has teamed-up with two former NBA stars from its past, appointing Shaquille O’Neal as Reebok’s president of basketball and Allen Iverson as vice president of basketball. The newly created positions are part of Reebok’s game plan to reenter professional performance basketball. In his new role, O’Neal will nurture partnerships with teams and athletes to reestablish its presence on the pro court, as well as establish new brand deals with current players. Meanwhile, Iverson will spearhead efforts to drive player recruitment, along with grassroots ... Log in to view full article.