Forecasts Call For Thanksgiving Weekend Sales Gains
Shoppers are expected to be out in force on Black Friday and total Thanksgiving Weekend sales are looking positive despite inflationary pressure, multiple firms are guiding, while a repeat of 2021’s large pull forward looks to be a mixed bag. Recent data from Salesforce shows online early Holiday sales for Oct. 1 through Nov. 14 were flat in the U.S. and down 7% globally. The firm opined that retailers are caught in a “game of discount chicken” as they use early promotional activity to lure in customers, only to have them ... Log in to view full article.