Fila Resets Global Product, Innovation Organization
The sportswear brand has assembled two new teams to oversee all aspects of global product development and technology, with a Global Design Team led by Torsten Hochstetter and a FUTURA Innovation Team led by former Adidas exec, Mikal Peveto. Both teams report to global strategic marketing director Luca Bertolino. Hochstetter comes to Fila from Puma, where he was global creative director, and he was Adidas’ creative director for sportstyle earlier in his career. Under him will be Nike veteran, Paola Loglisci as head of global apparel and accessories, and Mark Eggert, ... Log in to view full article.