Back-to-School spending will fall to $557 per child from $570 last year, and parents plan to push purchases into Aug. or even Sep., according to the 2026 Deloitte Back-to-School Survey, which estimated total BTS spend at $30.4 billion this year. The survey polled 1,207 respondents, but was conducted in late May before promotional dates like Amazon’s Prime Day were announced. Overall sentiment was gloomy, with 57% of respondents expecting the economy to worsen in the year ahead, the highest tally since 2020.

Clothing and accessories, including sneakers and sporting goods, is projected ... Log in to view full article.