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Article Date: October 2024
Word Count: 162

Etcetera: Columbia, EOC, Ken Hicks, Perfect Moment, Blue Tees Golf, Topgolf, Spalding


Columbia hired former The Black Tux and FreshDirect chief marketing officer, Matthew J. Sutton as SVP and head of marketing for the Columbia brand, and also appointed adam&eveDDB as its new creative agency.++++EOC Europe is the new name of K2 Sports Europe, better aligning the group with the global structure of parent company Elevate Outdoor Collective.++++Ken Hicks, former Academy Sports and Foot Locker CEO, is now taking on the top job at ... Log in to view full article.

 


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