A quarter of U.S. shoppers are planning to boost their Holiday 2026 budget over the prior year and begin shopping earlier than ever, according to Salsify’s 2026 Holiday Pulse Report. The firm surveyed consumers across the U.S., U.K., and Canada on their e-commerce plans for the season, finding 51% of respondents plan to keep their spending flat year-over-year, with 18% planning to spend less. The 25% of American shoppers planning to increase their budget were joined by 26% in the U.K. and 18% in Canada. Younger cohorts lead the spend-more sentiment, ... Log in to view full article.