E-Commerce Sales and Store Traffic Grow over Thanksgiving Weekend
The Thanksgiving to Cyber Monday 2025 period set several top-line and traffic records, according to Adobe Analytics and National Retail Federation evaluations, with Adobe finding that Cyber Monday e-commerce sales totaled $14.25 billion, up 7% and beating the firm’s guidance of a 6% gain to $14.2 billion. It was a banner year for Buy Now Pay Later services, with sales topping $1 billion for the first time on Cyber Monday, growing 4% to $1.03 billion. Mobile shopping took the lion’s share with 79.4% of BNPL purchases compared to desktop browsers. A ... Log in to view full article.